5 GREAT WAYS TO WIN
"THE SIDING GAME" RIGHT NOW
NOTE: This brief article summarizes a special webinar Progressive Foam recently sponsored featuring Tony Hoty Consulting designed to help siding and remodeling companies with lead generation and marketing.
As you may know, Tony Hoty is a seasoned veteran in the remodeling business and currently operates his own home improvement company. Lead generation and marketing are one of his many specialties, and Tony recently shared some fantastic insights during a webinar, including great ideas on how to be successful with lead generation and marketing in these challenging times.
Here are 5 key takeaways that every siding pro needs to know:
1. OPTIMISTIC ATTITUDE MAKES THE DIFFERNCE
Much like our Operation 120 theme, Tony points out there are many great reasons to be bullish on today's market conditions. Which means you can't just sit still! Opportunity is all around and you just need to focus on going after it. An interesting concept he shared is this simple: "OPPORTUNITYISNOWHERE" vs. "OPPORTUNITYISNOWHERE" -- it speaks volumes for how much perception really matters, and how important it is to focus on the things you can control.
2. THE OPPORTUNITIES ARE REAL
You've probably seen the positive facts posted here on Operation120…for instance, siding searches have been up more than double, and with more folks working at home there is a greater recognition of and focus on house improvements. Here are several other great reasons also shared by Tony:
Consumer availability is higher with more people at home = higher contact rate
Higher closing rates
Advertising rates can be more favorable
Consumer attention on TV news, Mailbox and Social Media
Genuine concerns to support local businesses
Stimulus financing = more money for many
Surplus money from less spending on vacations, dining out, sports events, concerts, etc.
Less competition when others retract or simply don't take action
3. The 4 R's ARE MORE RELEVANT THAN EVER!
Tony shared how important it is to focus on the 4 essential building blocks of home improvement lead generation and marketing -- the 4 R's: Repeat business, Referral business, Radius marketing and the promotion of Reviews. This recorded webinar provides excellent examples of how to easily integrate these into your business process so you can quickly capitalize on new opportunities.
4. THE POWER OF MEDIA NEGOTIATING
There may be ways you can creatively negotiate better pricing with your local media partners, including a "pay for performance" model. Tony shared his experiences on how to be best prepared to tackle this so you can optimize your marketing spend.
5. ADAPT, EVOLVE AND PREVAIL!
Winners know that success is built on the ability know when you need to adapt and what action to take. We all have learned a lot from the last several months, and those who have learned to adjust their business -- like Tony -- are seeing incredible results. Whether it is offering virtual online sales appointments, using satellite-based measurement technology, offering outside-the-home appointments, or just being extra safe with protective gear and procedures, the most successful siding pros have recognized the customer needs and have adapted to win them over.
If you are looking for further insights and fresh ideas, we encourage you to view this recorded webinar….and then pick up the phone and give Tony a call!
Best of luck as you work hard to finish 2020!